Seeing the Ability – Amputees
At Teter Orthotics and Prosthetics, we see the ability in our clients who have limb loss or limb differences, but it’s not very often that mainstream media or advertising recognizes that missing limbs are part of life for many.
A commercial released last year by Swiffer caused a bit of a stir among amputees and those with limb differences because it depicted a man with one arm as a husband and father–just a normal, regular guy.
As one woman shared with us, when she saw this ad, she had to rewind it and watch it again. And again. She couldn’t believe that she saw a man with one hand who wasn’t on TV playing the role of a soldier or the victim of some gruesome attack. Instead he played just a normal, regular guy who doesn’t have part of one arm.
The woman, who is in her forties, said that in her whole life she has never seen someone like her on television. Here it is for those who missed it or want to see it again:
The woman who shared her thoughts with us, like many of our other clients, has had to deal with curious questions and strange comments from strangers who want to know what she can and can’t do. Can she change her baby’s diaper? Can she drive? Does she have a degree? Isn’t it hard to use a computer with only one hand?
Maybe if there was more diversity on television and in advertising, more people would realize how much one can do even if he or she doesn’t have all four limbs intact. They would understand that it’s not a case of “managing well” (which implies being inadequate in some way), but rather living a real life, and a normal life, just different perhaps from that experienced by other people.
With the advancements in prosthetics these days, of course, the possibilities are limitless. All kinds of sports, activities, dancing, and swimming are done with new hand prosthetics, even gripping a pen or a brush. The team at Teter Orthotics & Prosthetics is dedicated to helping people pursue active full lives utilizing cutting edge prosthetics.
It might be just a commercial, but it’s meaningful. It normalizes living with limb loss and limb difference.
Looking for prosthetic services in Michigan? Teter Orthotics & Prosthetics has served families in Northern Michigan from 21 locations for over 45 years. We accept a wide variety of health insurance plans, and we can work out an extended payment plan to cover care.